Privacy Policy

Effective from 09th January 2025

www.atdbay.com is operated by Ace Truck Drive Ltd .

Ace Truck Drive Ltd is registered in England and Wales under company number 14171914.

Ace Truck Drive Ltd registered address is 27 Sandforth Road, Liverpool. L12 1LN, United Kingdom.

We take data protection very seriously and understand the importance of protecting your privacy and Personal Information. “Personal Information” is information that identifies you as an individual such as your name, date of birth, email address, IP address and CV.

How do we collect information from you?

We collect and use your Personal Information in accordance with our Privacy Policy, this includes information you provide to us when you register to our site.

What Personal Information do we collect?

Personal Information we collect about you may include the following:

  • General identification and contact information: your name; address; email; IP address; telephone details; gender; marital status; family status; date and place of birth and/or physical attributes.
  • A photograph if you choose to add one to your profile (this will not be visible to other people).
  • Other sensitive information: trade union membership, religious beliefs, political opinions or racial or ethical origin, and criminal record.
  • Information enabling us to provide products and services: age, location, whether or not you hold a driving licence.
  • Marketing preferences: enter a contest or prize draw or other sales promotion, or respond to a voluntary customer satisfaction survey.
  • Publicly available information in relation to professional history: educational background; employment history; skills and experience; professional licenses and affiliations; educational and professional qualifications.

What legal basis do we rely on to process your Personal Information?

Consent

On some occasions, Ace Truck Drive Ltd processes your data with your consent. For example, we rely on consent when we send promotional material. We also obtain your consent prior to using your location data to target specific location.

Legitimate Interest

Ace Truck Drive Ltd also processes your data when it is in our legitimate interests to do this and when these interests are not overridden by your data protection rights.

Our legitimate interests include:

  • ensuring the security and integrity of our Services and ensuring that our Websites operate effectively;
  • promoting, marketing and advertising our products and services;
  • improving existing products and services and developing new products and services;

The processing is necessary because of a legal obligation that applies

Ace Truck Drive Ltd may process your data to comply with our legal and regulatory obligations, e.g. preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies.

Who do we share your Personal Information with?

Our service providers

This includes external third-party service providers, such as accountants, auditors, experts, lawyers and other outside professional advisors; IT systems, support and hosting service providers; printing, advertising, marketing and market research and analysis service providers; document and records management providers; technical engineers; data storage and cloud providers and similar third-party vendors and outsourced service providers that assist us in carrying out business activities.

Governmental authorities and third parties involved in court action

Ace Truck Drive Ltd may share Personal Information with governmental or other public authorities (including, but not limited to, workers’ compensation boards, courts, law enforcement, tax authorities and criminal investigations agencies); and third-party civil legal process participants and their accountants, auditors, lawyers and other advisors and representatives as we believe to be necessary or appropriate: (a) to comply with applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our group companies; (f) to protect our rights, privacy, safety or property, and that of our group companies, you or others; and (g) to allow us to pursue available remedies or limit our damages.

Other third parties

Occasionally, we may share Personal Information with other third parties. We will always do this under contract and in accordance with your instructions.

How do we use your Personal Information?

We use Personal Information to do some or all of the following:

  • Communicate with you as part of our business;
  • Send you important information regarding changes to our policies, other terms and conditions, the www.atdbay.com and other administrative information;
  • Provide improved quality, training and security and manage other commercial risks;
  • Carry out market research and analysis, including satisfaction surveys;
  • To understand and analyse customer engagement with our Site, content and emails.
  • Personalise your experience on the www.atdbay.com  by presenting information and advertisements tailored to you and by providing you access to selected services of our group companies;
  • Create, maintain, and update your profile on our Website;
  • Develop and improve our Website, App and Services (where possible we will anonymise your information before we do this);
  • Allow you to participate in contests, prize draws and similar promotions, and to administer these activities. Some of these activities have additional terms and conditions, which could contain additional information about how we use and disclose your Personal Information, so we suggest that you read these carefully;
  • Facilitate social media sharing functionality;
  • Manage our infrastructure and business operations, and comply with internal policies and procedures, including those relating to auditing; finance and accounting; billing and collections; IT systems; data and website hosting; business continuity; and records, document and print management;
  • Resolve complaints, and handle requests for data access or correction;
  • Comply with applicable laws and regulatory obligations (including laws outside your country of residence), such as those relating to anti-money laundering and anti-terrorism; comply with legal process; and respond to requests from public and governmental authorities (including those outside your country of residence);
  • Establish and defend legal rights; protect our operations or those of any of our group companies or insurance business partners, our rights, privacy, safety or property, and/or that of our group companies, you or others; and pursue available remedies or limit our damages.

How can you manage or delete Personal Information?

When you access our website online, we store some information about you. This is anonymous and used for statistical purposes.

When you create an account and log-in to your “My Account” area, it is protected by your password and may only be accessed by you. You can manage the content and information in your Account at any time, by logging in to your “My Account”.

You can delete your account at any time

Please note that we reserve the right to remove from our database, information which include any content that we consider to be illegal or offensive.

It is important for you to protect against unauthorised access to your password and to your computers, devices, and applications. Be sure to sign off when you finish using a shared computer.

Security

Ace Truck Drive Ltd is committed to keeping your personal data safe and secure from unauthorised access to or unauthorised alterations, disclosure or destruction of information that we hold.

Our security measures include:

  • encryption of our services and data;
  • review our information collection, storage and processing practices, including physical security measures;
  • restrict access to personal access to personal information to Ace Truck Drive Ltd employees, contractors and agents who need to know that information in order to process it for us and who are subject to contractual confidentiality and processing obligations. They may be disciplined, or their contract terminated if they fail to meet these obligations; and
  • internal policies setting out our data security approach and training for employees.

Your Rights

You have the following rights:

  • the right to ask what personal data that we hold about you at any time;
  • the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you; and
  • (as set out above) the right to opt out of any marketing communications that we may send you.

If you wish to exercise any of the above rights, please contact us using the contact details set out below.

Children and minors

Individuals under the age of eighteen (18) are expressly prohibited from using www.atdbay.com.

Third Party Privacy Practices

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties to which www.atdbay.com link. The inclusion of a link on the Website or App does not imply endorsement of the linked site or service by us. Please note that we are not responsible for the collection, usage and disclosure policies and practices (including the data security practices) of other organisations or any other software application developer or provider, social media platform, operating system or wireless service provider, or device manufacturer, including any Personal Information you disclose to other organisations through or in connection with the Apps or our Social Media Pages.

Who to contact about your Personal Information

The data controller responsible for your information is Ace Truck Drive Ltd.

If you have any questions about this policy or our use of your Personal Information you can write to the Data Protection Officer, 27 Sandforth Road, Liverpool. L12 1LN, United Kingdom.

If you do not think we are handling your Personal Information adequately, you have the right to lodge a complaint with the Information Commissioner’s Office. Further information, including contact details, are available at ico.org.uk.

Changes to Privacy Policy

We review this Privacy Policy regularly and reserve the right to make changes at any time to take account of changes in our business and legal requirements. We will place updates on our website.

Please view the “Effective from” date at the top of these terms to see when it was last revised.

The Site is operated by Ace Truck Drive Ltd (“We”, “Our” or “Us”). We are registered in England and Wales under company number 14171914  and have Our registered office at 27 Sandforth Road, Liverpool. L12 1LN, United Kingdom.